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ALEXBANK, Sawiris Foundation, Jumia partner to boost creative economy

ALEXBANK, Sawiris Foundation, Jumia partner to boost creative economy

ArabFinance: ALEXBANK and Sawiris Foundation for Social Development (SFSD) teamed up with Jumia for a strategic partnership to launch the ‘Ebda3 Men Masr’ brand store on the website and mobile app of Jumia, according to a May 18th email press release.

The partnership aims to enhance the creative economy and handicraft sector, which have been heavily impacted by COVID-19.

The sales revenue of the two sectors is estimated to decline by 70%.

With the goal of promoting Egyptian handicrafts, the brand store will allow consumers to browse a rich product catalog. Therefore, Egypt’s creative economy will ride the wave of e-commerce.

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