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Germany’s BSH to establish EUR 30M oven factory in 10th of Ramadan

Germany’s BSH to establish EUR 30M oven factory in 10th of Ramadan

ArabFinance: Germany’s BSH Home Appliances plans to construct an EUR 30 million oven factory, the company’s first factory in Africa, in 10th of Ramadan city in 2022, the company announced in a statement.

The step falls in line with the company’s strategy to expand its business in Africa and the Middle East.

The state-of-the-art factory will be in line with BSH’s high standards in efficiency and sustainability and achieve carbon neutrality.

“Egypt is a bridge between North Africa and the Middle East. The country is home to millennia of history, full of potential and opportunities,” Silke Maurer, COO and Board Member at BSH Group, commented.

“With our investment, we want to support the development of economy and infrastructure and create qualified jobs. Egypt has developed rapidly in recent years and is an excellent location for BSH’s production footprint thanks to the available supplier network, qualified workforce, and attractive export opportunities,” Maurer added.

Europe’s leading home appliances manufacturer aims to initiate construction in 2022 and start production in the new state-of-the-art factory in 2024.

The factory is designed for a production capacity of more than 350,000 free-standing 90 cm ovens. The appliances are specifically developed for consumers in this region and will be marketed under the Bosch brand.

The produced units will also be sold and exported to other countries.

“Egypt is the largest single market for home appliances in Africa and BSH will continue its successful business. We aim to create around 1,000 qualified jobs in the region to support local prosperity. I want to extend my gratitude to all my colleagues and to the Egyptian Government for their outstanding commitment and support,” Luis Alvarez, CEO of BSH Egypt, said.

BSH Hausgeräte GmbH, a company of the Bosch Group, is a global leader in the home appliance industry. The company’s brand portfolio includes eleven well-known appliance brands like Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces at around 39 factories and is represented in some 50 countries.

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