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Emirates NBD ups disability-friendly branches

Emirates NBD ups disability-friendly branches

As part of its long-term commitment to creating a disability-inclusive society, Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, has reaffirmed its commitment to continue transforming its branch network and operations to provide People of Determination with convenient user experiences.

The bank has integrated also assistive technologies and devices as part of its commitment to further financial inclusion under its #TogetherLimitless platform, the bank's flagship advocacy program for people of determination.

Over 60% of Emirates NBD’s UAE branch network provides disability-friendly access. The 43 disability-friendly locations span across Dubai, Abu Dhabi, Al Ain, Sharjah, and the Northern Emirates, and about half of these features additional disability-friendly branch elements including assistive technologies. The group’s efforts are aligned with the United Nations’ Sustainable Development Goals and UAE Vision 2030’s goal of building a cohesive society.

To enhance mobility access, the branches are equipped with ramps with handrails, and accessible low-height ATMs, teller desks and cheque writing counters. Tactile floor indicators and disability signage including Braille signage have been installed for ease of direction. The branches also offer priority queuing and a dedicated waiting area that offers a more convenient branch experience to people with disabilities.

In addition to making the facilities more physically accessible, the bank has trained more than 1,800 employees on disability etiquette and understanding sign language across its branches. The bank also uses KinTrans, a technology that enables easy two-way communication between sign language communicators with hearing disabilities and people who use spoken languages. Emirates NBD was the first bank worldwide to pilot this revolutionary technology in 2017.

For the benefit of customers who use hearing aids, select branches have a Hearing Induction Loop system that can be used to communicate with tellers, customer service executives, or to attend meetings. This device amplifies the sound to more than 50% of hearing abilities and also cuts out unwanted background sounds for clear communication.

The bank also enables customers with visual impairments to open accounts using documents printed in Braille. Additionally, the bank enables customers with low vision or color blindness to be able to read forms, cheques, and documents comfortably and conveniently through Traveller HD video magnification devices.

As a voice of equal opportunities, Emirates NBD also promotes and contributes to diversity and inclusion in the workplace through its Careers Network Programme in partnership with the Community Development Authority, Manzil, and Sustainable Square, employing staff including those with cognitive and physical disabilities to create one of the most inclusive environments that encourage the success of people from all backgrounds.


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