Etisalat by e& to launch TOUCHPOINTS reward program for ADCB’s customers

Updated 2/28/2024 11:28:00 AM
Etisalat by e& to launch TOUCHPOINTS reward program for ADCB’s customers

Arab Finance: Etisalat by e& Egypt has signed a cooperation protocol with Abu Dhabi Commercial Bank-Egypt (ADCB Egypt) to launch the TOUCHPOINTS digital reward program for the latter’s customers, as per an emailed press release.

The program depends on Etisalat by e&’s digital solutions to meet the customers’ needs, the bank’s CEO Ihab El Sewerky noted.

TOUCHPOINTS offers ADCB Egypt’s customers a suite of rewards and options through a seamless experience.

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