Arab Finance: Etisalat by e& Egypt has signed a cooperation protocol with Abu Dhabi Commercial Bank-Egypt (ADCB Egypt) to launch the TOUCHPOINTS digital reward program for the latter’s customers, as per an emailed press release.
The program depends on Etisalat by e&’s digital solutions to meet the customers’ needs, the bank’s CEO Ihab El Sewerky noted.
TOUCHPOINTS offers ADCB Egypt’s customers a suite of rewards and options through a seamless experience.