Arab Finance: Raya Customer Experience (RAYA CX), a subsidiary of Raya Holding for Financial Investments, has inaugurated its second branch in Saudi Arabia in a move to strengthen its operations in the region, according to a press release.

The newly opened site in the heart of Riyadh is the second in the kingdom alongside the company’s first site in Al Khobar.

"This expansion does not only reinforce our strong presence in Saudi Arabia but also enables us to better serve our valued clients with enhanced capacity and proximity," Ahmed Aboulezz, CEO of Raya Contact Center, said.

“The new site […] hosts an integrated operational facility equipped to the highest standards, with a massive capacity that aligns with the company's growth targets, strategic expansion plans, and ambitious commitment to attract, train, and employ 1,500 qualified national Saudi talents of both genders during the current year,” Aboulezz added.

RAYA CX is planning to further build up its position as a leading provider of customer experience management solutions in the region through operations expansion.

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