Arab Finance: valU, a subsidiary of EFG Hermes Holding (HRHO), has collaborated with Infobip to implement their WhatsApp Business Platform and improve their customer experience, according to a press release sent to Arab Finance via email on January 17^th.

The company’s goal is to simplify and enhance its customer journey by giving them access to all the information they might want.

Consequently, valU customers can now receive notifications, reminders, and special offers through WhatsApp.

Infobip helps brands enhance their own applications with real-time communication and digital interaction capabilities.

"We are constantly striving to go a step further in recognizing and addressing our customers’ needs, and partnering with Infobip to enable our customers’ communication over WhatsApp helps us achieve our goal of getting closer to them," Bassel El Tokhy, Group Chief Operating Officer of valU stated.

valU is MENA’s leading Buy now, Pay-Later fintech platform, offering a wide range of plans, with more than 5,000 points of sale and over 300 websites.

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