Arab Finance: Haier has signed a four-year sponsorship agreement with Al Ahly FC, under which it will become the club’s second main sponsor, as per an emailed press release.

Accordingly, the company has prominent branding rights, including the placement of the Haier logo on Al Ahly’s official first-team jersey.

The partnership extends Haier’s “Play with the Number Ones” global sports strategy into Africa for the first time.

“Our partnership with Al Ahly FC goes far beyond a sponsorship agreement. It is a collaboration between two leading institutions that share a legacy of success, ambition, innovation, and excellence,” said Li Dapeng, General Manager of Haier MEA Region.

Meanwhile, Tarek Kandil, Board member of Al Ahly SC, stated: “Haier is one of the world’s most respected technology and home appliances companies, and we believe this collaboration will create significant value for both parties while supporting the club’s ambitious future plans and enhancing the overall experience for Al Ahly fans.”

The sponsorship comes in line with Haier’s ongoing expansion of manufacturing and commercial operations in Egypt.

During the signing ceremony, Haier unveiled its 2026 product lineup for the Egyptian market, showcasing its latest innovations across washing machines, cooling solutions, televisions, and commercial air conditioning systems.

Haier Egypt Industrial Complex in 10th of Ramadan City is the company’s first industrial complex in Africa, spanning over 200,000 square meters with a total investment of $ 185 million.

It is worth noting that Haier is the world’s No. 1 major appliances brand for 17 consecutive years, as ranked by Euromonitor International.