Beltone unveils rebranding of Belcash to seven
Updated 9/24/2023 3:38:00 PM
Arab Finance: Beltone Financial Holding has revealed the strategic rebranding of its consumer finance subsidiary, BelCash, to seven, according to an emailed press release on September 24th.
This move fortifies Beltone's position as a leading consumer finance player in the market that provides innovative fintech payment solutions.
seven, formerly known as BelCash, targets offering safe and seamless financing tools for individuals across sectors such as education, healthcare, travel, electronics, home finishing, furniture, and automotive.
It enables customers to make purchases and repay them over periods of 6 to 60 months.
“seven not only offers a diverse range of products but also goes above and beyond by actively supporting individuals during pivotal moments in their lives. Whether it's crucial milestones like education, healthcare, or home finishing, seven stands as your trusted partner in investment, ensuring your success," Magd Darwish, CEO of seven, commented.
In less than five months after the rebranding, the company’s portfolio hit a record of EGP 1.3 billion.
The rebranding of BelCash to seven is part of Beltone Financial Holding's expansion plan for its non-banking financial institutions (NBFIs) platforms.
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