Arab Finance: Amazon.eg is offering two Golden Tickets to entrepreneurs in the new season of Shark Tank Egypt, doubling the number available through its collaboration with the show, according to an emailed press release.
The company has also opened a dedicated storefront for brands featured in previous seasons that now sell on its platform.
Golden Ticket recipients receive merchandising opportunities and dedicated account management, while participating businesses can use Amazon.eg’s selling tools and fulfillment network to reach customers online.
The new “From the Tank to Amazon.eg” storefront brings together products from Pavo, Curlitt, The Mat, Baby Star, Haxel, Havana, Dido’s, Iron Mist, Ketolicious, Ashry Naturals, Wrap and Roll, and The Nines.
“When I see brands like Iron Mist, The Mat, Curlitt, and Baby Star, I see the future of Egypt’s entrepreneurial economy taking shape. These businesses built lasting brands, reached new customers, and created meaningful impact. Our collaboration with Shark Tank has grown into a launchpad where Egyptian entrepreneurs gain the tools, infrastructure, and reach to turn bold ideas into sustainable businesses. Every season reinforces my belief that when we remove barriers, Egyptian entrepreneurs turn opportunity into impact,” Omar Elsahy, general manager of Amazon Egypt, said.
Amazon.eg said its artificial intelligence (AI) tools can help sellers create product listings and assess inventory and performance. Through Fulfillment by Amazon (FBA), sellers can store products in Amazon’s fulfillment centers, with the company handling orders, delivery, and returns. Products using the service can also qualify for Prime delivery.
The Mat received last season’s Golden Ticket. Its CEO, Farah Sadek, described how the account support affected the business: “Before the Golden Ticket, we were figuring things out on our own. The account management and merchandising support gave us structure—we learned what was working, fixed what wasn’t, and started growing sustainably. Our sales increased, we reached customers outside our usual circles, and for the first time we could plan ahead instead of just reacting. Amazon gave us the tools, but we still had to do the work and that combination made the difference.”
Ayman Abbas, executive chairman of Intro Holding and an investor on Shark Tank Egypt, said: “What continues to stand out each season is the quality and ambition of the entrepreneurs. Egypt has strong entrepreneurial talent, and giving founders access to the right resources and opportunities can help them build and scale their businesses. The collaboration between Shark Tank Egypt and Amazon is a positive step toward supporting that journey.”
Ahmed Luxor, chief executive officer and co-founder of Shark Tank Egypt producer Innovative Media Productions, said: “What started as a collaboration has evolved into a force that delivers measurable results for Egyptian entrepreneurs. Amazon invests in these businesses long after the cameras stop rolling. With two Golden Tickets this season and a dedicated storefront bringing Shark Tank brands to millions of customers, we are proving that the journey from pitch to product shelf has never been shorter.”
