Arab Finance: Madinet Masr opened a Carrefour store within its development project "Tajed" in Taj City, which Majid Al Futtaim owns the exclusive rights to operate in Egypt, according to a press release.

This reflects the real estate developer’s vision to transform its developments into vibrant hubs that support economic activity and provide integrated services for East Cairo communities.

It also backs the company’s strategy to create strong partnerships with leading brands, expand its mixed-use portfolio, and launch integrated destinations that bring together retail, services, and entertainment in one location.

Khaled Shaker, Vice President Client at Madinet Masr, commented: “The opening of Carrefour at Tajed marks a significant step in advancing our strategy to develop integrated commercial destinations that create tangible value for surrounding communities.”

He added: “We remain focused on delivering a comprehensive experience that prioritizes customer needs while maintaining the highest standards of quality and sustainability, further reinforcing Madinet Masr’s position in the urban development sector.”  

Strategically located with direct access to the Ring Road and Cairo–Suez Road, Tajed benefits from strong connectivity within a rapidly growing and densely populated area.

The development scheme spans a gross leasable area of 30,000 square meters, featuring a distinctive design that offers a modern retail experience through a diverse mix of activities and brands, creating a vibrant environment that caters to evolving consumer needs and elevates service quality for the surrounding community.

Meanwhile, the new Carrefour branch spans around 4,000 square meters, positioning it as one of the key traffic drivers within the project.

The consolidated revenues of Madinet Masr jumped by 38.4% to EGP 11.7 billion in 2025 from EGP 8.5 billion in 2024, supported by higher contributions from delivered units.