Eastern Company has renewed its manufacturing and joint cooperation agreement with Japan Tobacco International (JTI) for the next three years.

Eastern Company is seeking to purchase quantities of raw tobacco worth up to $1.2 billion to secure its needs for the next two years.

Japan Tobacco International (JTI) has updated the prices of its traditional cigarette products in Egypt.

The cigarette and tobacco industry in Egypt has been dominated by Eastern Company for years, until 2022. The company has recently sold some of its shares to an Emirati shareholder, which could change the scene in the tobacco market. Tobacco cultivation is not legal in Egypt, so the manufacturer must rely entirely on imported tobacco, which affects the cost of manufacturing it in different forms, such as cigarettes and hookah. Despite their economic contributions, tobacco products pose a health threat. Therefore, the tobacco industry is facing the challenge of achieving economic returns while mitigating the number of smokers.