Arab Finance: Madinet Masr has launched ETAJE, a residential and mixed-use project on the final residential plot in Taj City, New Cairo, targeting approximately EGP 6.6 billion in sales, as per an emailed press release.
ETAJE will occupy about 26.4 feddans along the Ring Road. Its plan divides the site into three parcels and includes 20 residential buildings with approximately 600 apartments. The units will have one to three bedrooms and range from about 37 to 133 square meters.
Madinet Masr aims to complete structural work within four years. The project’s outdoor areas will include pocket parks, cycling lanes, and water features. A 450-meter landscaped pedestrian route will connect different parts of the development.
“The launch of ETAJE on Taj City’s final residential plot marks an important milestone in the development of the community and reflects our continued commitment to creating residential projects that combine efficient master planning with diverse unit offerings and integrated living experiences. With its prime location and direct connectivity to the Ring Road, ETAJE provides residents with seamless accessibility while further enriching the overall residential offering within Taj City,” said Abdallah Sallam, president and CEO of Madinet Masr.
“The project has been designed around a balanced living environment that brings together landscaped green areas, open spaces and thoughtfully integrated water features. At the heart of the development is a 450-meter green pedestrian spine, creating a walkable landscape that connects different areas of the project and provides residents with diverse spaces for everyday living, recreation and social interaction,” Sallam added.
Earlier last month, Madinet Masr awarded construction contracts worth approximately EGP 1.38 billion to several contractors for Origami, part of its Taj City development.
Established in 1959, Madinet Masr is a premier real estate developer in Egypt with a foundational legacy in urban planning. Listed on the Egyptian Exchange (EGX) since 1996, the company has evolved into a leading developer of expansive, multi-purpose mega-communities. Led by CEO Abdallah Sallam, Madinet Masr boasts a vast land bank featuring flagship developments like Taj City and Sarai in East Cairo, as well as a growing portfolio of specialized prop-tech, commercial, and hospitality platforms.
