Arab Finance: Forbes Middle East has named Passant Fouad, Chief Marketing & PR Officer at Valmore Holdings, among its 2026 list of the Middle East's most influential chief marketing officers.

Fouad was recognized for her more than 20 years of experience in strategic marketing, corporate communications, and reputation management. Throughout her career, she has held leadership positions at regional and international companies, overseeing marketing initiatives and brand development efforts.

At Valmore Holding, Fouad leads the group’s marketing, communications, and public relations division, overseeing corporate communications for an investment portfolio of more than 22 subsidiaries.

She also led communications and media efforts surrounding the group's rebranding from Egyptian Kuwaiti Holding Company (EKH) to Valmore Holding, supporting the rollout of the new corporate identity and engagement with stakeholders.

In addition to her corporate role, Fouad serves on the advisory board of Enactus Egypt and is a member of the American Chamber of Commerce in Egypt. She also works as a visiting lecturer and guest speaker at the American University in Cairo, where she focuses on marketing, brand building, corporate communications, and sustainability.

Her inclusion on the 2026 Forbes Middle East list reflects her work in marketing and corporate communications, as well as her contributions to professional development and knowledge-sharing within the industry.

The annual ranking recognizes executives who have led marketing strategies that contributed to their organizations’ growth and strengthened their presence across the region. Forbes Middle East bases its selection on several criteria, including the impact marketing leaders have within their organizations and their role in developing strategies that support growth and brand positioning.