Arab Finance: Valu has extended the contracts of Founder and CEO Walid Hassouna and its Executive Committee members for another three years, following renewal by its board and nomination and remuneration committee, as per an emailed press release.
The decision retains the management team following the company’s 2025 listing on the Egyptian Exchange (EGX) and its expansion into Jordan. valU will maintain independent management, supported by EFG Holding’s institutional backing, governance framework, and regional experience.
The EGX listing broadened the company’s shareholder base, taking it from a privately held subsidiary within EFG Holding to a publicly traded business with additional disclosure and accountability requirements.
Fatma Lotfy, non-executive chairperson of Valu’s board, outlined the board’s rationale for extending the contracts: “The Board’s decision to renew the mandate of Walid Hassouna and the Executive Committee reflects our confidence in a leadership team that has consistently delivered with focus and integrity, while positioning Valu for its next phase as a listed company. As Valu continues to scale its platform, deepen financial inclusion, and expand its regional footprint, leadership continuity will be central to sustaining momentum and creating long-term value for customers, merchants, shareholders, and the broader financial ecosystem.”
For his part, Hassouna commented: “With the continued backing of EFG Holding, the confidence of our shareholders, and the commitment of our people, we will continue expanding Valu’s ecosystem, deepening financial inclusion, and delivering innovative products that create long-term value for customers, merchants, and investors.”
Established in 2016 and launched commercially in 2017, Valu initially offered buy now, pay later (BNPL) services. It subsequently added flexible payment options, cash products, insurance-related offerings through partners, and other value-added services, widening its business beyond a single product.
Its registered user base now exceeds 1 million, while thousands of merchant partners cover electronics, fashion, home furnishings, healthcare, education, travel, and lifestyle.
The company obtained a license under the Consumer Finance Law from the Financial Regulatory Authority (FRA) in 2020, establishing a regulatory foundation for further growth. Its subsequent entry into Jordan extended its operations beyond Egypt as part of its regional expansion strategy.
