Visa, Reward team up to launch Card Linked Offers solution in Egypt
Updated 11/7/2023 11:27:00 AM
Arab Finance: Visa has partnered with Reward, which specializes in bank loyalty programs, to launch Visa’s Card Linked Offers solution in Egypt, as per an emailed press release.
Under the partnership, Visa will enable banks to access exclusive offers of international brands, while Reward will participate in developing and delivering personalized offers to Visa cardholders.
Issuers, Visa cardholders, and related merchants will benefit from the offers.
“Our collaboration with Visa allows banks to enhance the value they provide to customers via personalized merchant-funded offers on debit and credit cards,” Gavin Dein, founder and CEO of Reward, commented.
“This arrangement results in a triple-win: customers benefit from increased rewards, banks profit as merchants cover the reward expenses, and merchants can allocate their marketing budgets in a highly personalized and accountable manner," he added.
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