Arab Finance: Raya Holding for Financial Investments has launched its wholly owned venture capital arm, Raya Ventures, as per a disclosure.

Raya Ventures announced its first investment in Pidima, a UK-based enterprise software company founded in 2024, specializing in artificial intelligence (AI)-enabled enterprise workflows and product lifecycle management.

The investment aligns with Raya Ventures’ mandate to back technology startups with potential to expand across regional markets.

Established in 2025, Raya Ventures targets early-stage companies from pre-seed through Series A, with a focus on AI and financial technology. It operates as a separate legal entity with its own investment mandate.

Egypt, the Middle East, and Africa form its core investment markets. The firm also backs international startups whose technologies and services can scale across those regions.

It is worth mentioning that Raya Holding for Financial Investments generated consolidated net profits attributable to the holding company worth EGP 739.102 million in the first half (H1) of 2026, an annual decline of 17.15% from EGP 892.043 million.

Raya Holding is a Cairo-based auspicious investment conglomerate managing a diversified investment portfolio. The company operates in information technology, data center outsourcing, contact center, smart buildings, consumer electronics, food and beverage, land transport, e-payment solutions, and non-banking financial services.