Arab Finance: Egypt-founded e-commerce platform Flextock has closed a $12.6 million Series A funding round as it seeks to expand its merchant services offering across Egypt and Saudi Arabia.
The round was led by TLcom Capital and included participation from Conjunction Capital, Capria Ventures, Access Bridge Ventures, Foundation Ventures, BY Venture Partners, JIMCO, Alter Global, MSA Capital, and other investors.
The company plans to use the capital to expand operational capacity in its two core markets, enhance its technology products, and increase merchant acquisition.
Founded in 2021 by Mohamed Mossaad and Enas Siam, Flextock provides a range of services aimed at online merchants through a single platform. Its offerings cover fulfilment, inventory management, last-mile delivery coordination, cross-border trade support, sales-channel access, and financing.
The company's product portfolio includes Flextock for fulfilment and inventory management, Flexship for delivery aggregation, Flexborders for cross-border trade operations, Flexshops for marketplace access, and Flexcash for merchant financing.
Operating across Egypt and Saudi Arabia, Flextock's model is built around consolidating services that merchants often source from multiple providers. Through a unified technology layer, the company helps businesses manage logistics, sales activity, and cash flow from a single system.
The company previously raised $3.25 million in pre-seed funding in 2021 from investors including Foundation Ventures, Jameel Investment Management Company, Bridge Ventures, and a group of angel investors from the GCC.
As online commerce continues to expand across the Middle East and North Africa, Flextock is targeting small and medium-sized businesses looking for access to logistics infrastructure, distribution channels, and working capital without building those capabilities independently.