Arab Finance: Investment and Foreign Trade Minister Mohamed Farid attended the inauguration of a new Sunsilk production line at the Mashreq Personal Care (MPC) factory in 6th of October City, as Unilever celebrated its 20th anniversary of operations in Egypt.

The new line is part of Unilever Mashreq’s expansion plans to boost production capacity in Egypt, meet local market demand, and scale exports.

The company aims to add further production lines by 2027 to manufacture products in Egypt for export to international markets.

Farid asserted that the investment contributes to increasing value-added, strengthening industrial capabilities, localizing technology, transferring expertise, boosting exports, creating jobs, and developing local supply chains.

Meanwhile, Cem Tar?k Yüksel, Regional Head of MNEA at Unilever, said the company is continuing to expand its operations in Egypt, with investments reaching around €125 million since 2015, including €7.5 million in 2026.

Unilever operates three production sites in Egypt, including two in 6th of October City and one in Borg El Arab, Alexandria. The facilities have a combined 43 production lines, including five added during 2025 and 2026.

Yüksel pointed out that the company manufactures over 14 brands and more than 1,200 products in Egypt, with annual production capacity of around 160,000 tons, including about 70,000 tons at the MPC plant.

More than 50% of Unilever’s total output is exported to over 40 countries across the Arabian Gulf, Europe, Türkiye, Africa, the Levant, and Iraq, he noted. It also works with more than 110 Egyptian suppliers, with local content accounting for around 80%.

Unilever plans to increase its production capacity by around 50% over the next two years while expanding into new markets, increasing its use of renewable energy, and improving the environmental performance of its production operations.