Arab Finance: Valu Jordan, a subsidiary of U Consumer Finance (Valu) Group, has officially launched the first phase of its operations in the Kingdom, following months of preparations to build its presence in the Jordanian market, according to an emailed press release.
The company leaders highlighted key milestones achieved since commencing operations in the first quarter (Q1) of 2026, following its receipt of a final license from the Central Bank of Jordan to operate under a specialized financing license.
The license allows Valu Jordan to provide flexible payment solutions and Buy-Now, Pay-Later (BNPL) services after completing the required regulatory and operational procedures.
Valu Jordan has focused on building its operational infrastructure, expanding its business partnerships, and integrating its solutions with a growing network of institutions, brands, and merchants across key consumer sectors. These include retail, e-commerce, social commerce, education, electronics, and consumer goods, through both point-of-sale terminals and digital platforms.
Headquartered at King Hussein Business Park, Valu Jordan has also expanded its physical footprint by opening three branches at Sweifieh Village, King Hussein Business Park, and Taj Mall.
The expansion supports the company’s multi-channel strategy, combining its digital platform with direct customer access and engagement across its services and merchant network.
Walid Hassouna, Founder and Group CEO of Valu, said: “What we have seen since commencing operations has reinforced our belief that expanding into Jordan is a strategic step toward establishing a long-term presence, particularly given the country’s strong talent pool, dynamic private sector, increasingly digitally savvy consumers, and rapidly evolving financial ecosystem.”
Mohammad Al Yousef, CEO of Valu Jordan, affirmed: “Our vision remains aligned with our parent company’s ambition to establish Valu as a smart, leading financial technology platform in the region, offering flexible and innovative solutions that enhance quality of life and contribute to financial inclusion.”
