B.TECH, Samsung Egypt to Utilize AI-driven advertisement approach in Egypt
Updated 2/12/2023 2:58:00 AM
Arab Finance: B.TECH signed an agreement with Samsung Egypt to use the first electronic media network for retail stores provided by the former in collaboration with Intouch, a world leading instore media solutions purveyor, according to an emailed press release on February 12th.
According to the agreement, Samsung Egypt will be able to market its leading range of TVs through 900 Artificial Intelligence (AI) screens located at B.TECH’s 150 branches across Egypt.
“B.TECH introduced its AI-powered in-store advertising platform in partnership with Intouch, a Dublin-based retail media network across Europe, Latin America, and the MENA region,” according to the press release.
“With over 900 screens located across 150 B.TECH stores all over the country, vendors and brands can adopt a unique advertising approach implemented to closely connect with their targeted group of customers delivering optimized messages at the point of sale stores. The personalized advertisements will be displayed on high-tech screens using Artificial Intelligence to improve customers' overall shopping experience,” it added.
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