Arab Finance: deel, B.TECH’s omnichannel platform for local electronics retailers and merchants, has partnered with the home services marketplace FilKhedma to offer after-sales services for household appliances via deel application to empower local merchants, as per an emailed release on May 8^th.

The deal aims to widen the local merchants’ customer base in Greater Cairo and, thus, increase their income.

The partnership is part of deel’s strategy to digitize the local retail sector via its application and empower local merchants and small and medium-sized enterprises (SMEs) in the field of household appliances and electronics.

The agreement offers electronics merchants first-class maintenance and installation services, allowing them to save employment costs, upgrade the quality of services offered to customers, and trim operational costs.

“Through this partnership, we aim to support local merchants and small and medium businesses and help them provide their customers with prime quality to keep up with the huge growth in the local retail sector,” Mohamed Khattab, Executive Vice President of b_labs and Digital Commerce at B.TECH, commented.

“Our goal is to provide high-quality maintenance and installation services at a reasonable price and help retailers enhance the customer experience and meet their needs through deel’s network of merchants,” Omar Ramadan, Founder and CEO of FilKhedma, said.

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